ABOUT MAHFUZA
I believe with the right solution; humans can achieve anything. A few years ago, I came across the TED talk by Swedish statistician Hans Rosling about the effects of Industrialization. He told a story of how washing machines created more free time for mothers to read to their children which ultimately led to a more educated nation. It moved me to see how a simple solution can create a ripple effect of improvements. I have noticed similar results during my tenure in advertising as well; whenever user research data was reflected into a campaign, the communication achieved much more than a simple sales target, it connected people and started a conversation. Now as an emerging UX designer, I want to be a part of creating design solutions that can bring in change, that enables people to achieve far more than their expectations.
Skills
UX Designing, Social Media Marketing, Client Servicing
Strengths
Storytelling, Content Strategy, Remote Collaboration
Tools
Adobe illustrator, photoshop, XD, InVision, Figma, HTML, CSS
SEP 2021 – PRESENT
Freelancer
Self-employed
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Established brand identity elements, brand guidelines and designed a website for Let's Grow, which resulted in the successful launch of their online presence and ensured significant organic reach.
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Restructured The website design of My Left Foot to communicate their story and strengths with the stakeholders better.
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Populated and migrated content successfully within tight deadlines to ensure the timely launch of the new website forCAPREIT.
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Designed 25th-anniversary commemoration logo and merchandise for Corporate Caterers.
JUN 2021 – AUG 2021
Intern
TVO
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Conducted research on affordable screen-reader options that will aid non-sighted students.
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Participated in workshop for improving Mathify landing page.
JAN 2018 – AUG 2019
Account Manager
Asiatic Marketing Communications
Limited, Bangladesh (an affiliation of JWT)
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Managed several digital media accounts for clients which resulted in closing BDT (Bangladeshi currency) 10M business each year on an average.
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Successfully, exceeded clients’ expectations and help to achieve revenue and profit goals.
JANUARY 2016 – DECEMBER 2017
Account Supervisor
Asiatic Marketing Communications Limited, Bangladesh (an affiliation of JWT)
Supervised planning and implementation of traditional, OOH and digital marketing communication materials.
Played an integral role in designing the Best Brand Award winning marketing campaigns of 2017 for Samsung Bangladesh.
NOVEMBER 2014 –DECEMBER 2015
Account Executive
Asiatic Marketing Communications Limited, Bangladesh (an affiliation of JWT)
Established and nurtured strong relationship with multiple global, multi-national and local accounts which resulted in upselling of additional programs, products and services.
Collaborated with multi-functional teams to execute 40+ successful campaigns.