Webware.io

TRANSFORMING THE DIGITAL PLATFORMS OF WEBWARE.IO

Redesigning the website of Webare.io with the help of an efficient content strategy that will eventually lead more visitors into signing up for their demo.

View Prototype

Project Information

Project type

CONTENT STRATEGY
WIREFRAMING

Key contribution

PROJECT MANAGER
RESEARCHER
CONTENT STRATEGIST

Tools used

PEN & PAPER, ADOBE XD, INVISION, ADOBE ILLUSTRATOR, MIRO

Duration

SEP 2020 – DEC 2020

Project Information

Project Background

Webware.io supports small businesses to grow with a professional online marketing toolkit. The toolkit includes a ready-to-use website, e-commerce platform, blog, email newsletter, social hub management and search engine optimization (SEO). Webware focuses on small service businesses that are selling their expertise on an hourly basis such as lawyers, accountants, etc. Webware was generating leads by SEO and social media marketing; however, they were facing issues connecting with its customers due to ineffective website content and structure.

Project Background

Identifying the problem

HOW MIGHT WE IMPROVE THE ENGAGEMENT OF POTENTIAL CUSTOMERS WITH WEBWARE.IO’S WEBSITE AND LEAD THEM TO SIGN UP FOR A DEMO?

Defining Goals

To fill up gaps in the user journey for a smooth website browsing experience.
To convey the product story more meaningfully so users get a better understanding of the company’s work.
To introduce products and services pricing packages for better transparency.

Research

CURRENT STATE ANALYSIS

The very first thing we did for this project is to study the existing website of Webware.io and try to understand what was working well and what needed some improvement from the perspective of an user.

Full Report

COMPARATIVE ANALYSIS

As part of comparative analysis, we looked into few competitors websites

Full Report

USER RESEARCH

User research was conducted through survey and interviews to understand the problem areas of current options and expectations from such platforms. Below are some findings from the research.

screencapture-docs-google-spreadsheets-d-1ijF-Bx68ekUrpwyPRJP9sO96-tlDu74cvU-hTu-lHsY-edit

screencapture-docs-google-spreadsheets-d-1aO8dz0zUCfGKwHU1lQkqdg-UFl5BgiwKzGMEdFLNwLE-edit

PERSONA ANALYSIS

Personas are fictional characters, which we create based upon our research to represent the different user types that might similarly use our platform/product. Creating personas helps us to understand our users’ needs, experiences, behaviors, and goals. Personas make the design task at hand less complex, they guide our ideation processes, and they can help us to achieve the goal of creating a good user experience for our target user group. Following 4 personas have been created with survey and interview done for ‘Webware.io’.

Full Report

Ideate

CONTENT AS CONVERSATION

This is a fantastic technique to initialize ideation for the website features and elements. We tried imagining how the website can hold a normal conversation with an user, which helped us with our design process.

CONTENT STRATEGY

Next we prepared a strategy for the website contents to create an optimal journey for the users.

Design

LO-FI PROTOTYPE

According to the scope of the project, we were not required to create the final designs of the pages. So we created the prototype of the website with below wireframed screens. Wireframes are the skeletal representation of a platform that doesn't contain any image, but only indicates the placement of different elements. A functioning prototype helps people to understand how the actual platform would perform once it is fully developed.

Try it!